Car rental demand across the Riviera Maya and Yucatán has increased steadily, driven by international tourism, remote work travel and improved road infrastructure.

Travelers increasingly prefer rental cars over shared transportation due to flexibility, safety and cost control—especially for multi-day stays and multi-destination trips.

• Higher demand during peak seasons and holidays
• Growing preference for online reservations
• Increased interest in transparent pricing
• Focus on customer experience and trust

Cancun remains the main gateway to the Mexican Caribbean. Recent trends show increased demand for fast pickup processes and pre-booked rentals directly at arrival.

Travelers are using Cancun as a starting point for road trips toward Playa del Carmen, Tulum and lesser-known coastal areas. Efficient highway access continues to be a key factor.

• Strong airport rental demand
• Preference for automatic vehicles
• High interest in multi-city itineraries

Playa del Carmen continues to grow as a central base for travelers exploring cenotes, eco-parks and nearby beaches.

News from the local rental market shows longer average rental periods and increased demand for flexible return options.

• Longer rental durations
• High demand for SUVs and sedans
• Strategic location between Cancun and Tulum

Tulum’s growth has increased the importance of reliable transportation. News from the area highlights a shift toward safer, more comfortable rental options.

Travelers are prioritizing vehicles that offer weather protection and flexibility for longer routes outside town.

• Preference for cars over scooters
• Focus on safety and comfort
• Higher demand during early morning excursions

Mérida remains one of the easiest cities to drive in Mexico. Recent news highlights growing interest in day trips to archaeological sites and surrounding towns.

Car rental services in Mérida emphasize predictable pricing, simple navigation and convenience for short and medium stays.

• Strong demand for cultural travel
• Easy city navigation
• Efficient regional road connections

Looking ahead, the car rental industry in the Yucatán and Riviera Maya will continue focusing on transparency, efficiency and customer trust.

Travelers can expect improved booking experiences, clearer pricing structures and better regional connectivity as demand grows.